Delighted to wrap these fun bookmarks for BethanyKids, another great collaboration with Curitus.org. Aren’t these kiddos unbelievably sweet!
BethanyKids provides life-saving pediatric surgeries to children in Africa, whose families would not otherwise be able to afford them. It’s main hospital is stationed in Kijabe, Kenya. Items like these bookmarks are a way for BethanyKids to stay in touch with donors and remind them of the impact of their support.
For this design, I felt a very vibrant and colourful approach would help donors feel inspired by the cause. Colours and patterns were inspired by the logo, plus those found on the traditional garments worn by mothers in the photos I worked with. @c_loh15 visited Kenya and took lots of amazing pictures for them.
The graphics are a bit rough around the edges; the idea was for the design to have a joyful and youthful energy without specifically being “kid-themed”. As for the flower — I learned there’s a flower native to South Africa known as the gazania or “Treasure Flower”. I thought this had really nice symbolism: something vibrant, beautiful, fragile, and precious. So I drew some of these to include as an accent.
Learn more about the BethanyKids mission and see more beautiful photos by visiting bethanykids.org.