Logo Design · Print Design · Content Writing & Strategy ·
Curitus is a consulting company that helps NGOs become more effective and more efficient in their important and challenging work. It began as a one-time trip (or so they thought) to Southern Iraq to help an NGO get its new school off the ground. This trip had a profound impact on the founders, who now offer strategic reviews, professional development, and creative support to non-profits all over the world.
My task was to make a logo for this company that captured the care, innovation, and international perspective of the team. Curitus also wanted a more modern look that reflected a reinvigorated approach to this field of consulting.
Out of a few concepts, this was the winner: a lantern resting on a stand, which carries the positive connotations of hope and progress. The style of the lamp is meant to look like a globe, referencing internationalism and travel; it’s also meant to look more like a lamp you’d see outside of Western culture. The red colour is symbolic of aid, and the lamp stand also makes a C shape which was a subtle nod to company name. This approach was meant to reassure audiences with a recognizable symbol while still looking modern. (Side note: If you’d like to see more logo design work, check out this logos-only page.)
Working with Curitus was a unique experience for me. I had a glimpse into the world of those who live to help others — and a look at the kind of warm, wise folks who ensure that those who care don’t burn out.
Later on, the Curitus team and I worked together to create some designs for Sprouts, a non-profit that that sells and trades used children’s supplies. The client wanted a more modern look that appealed to young parents, and something that would suggest that Sprouts was looking for high-quality items. I used bright colours and paint splatters to keep the look fun and kid-like, but the composition is more stylish and organized; this is meant to frame Sprouts as up-to-date and credible, and ideally attract those higher-end donations.
I addition to design, I developed content and a tagline for the work. Other donation appeals I looked at used a “clear your clutter” message — but I felt audiences would be more inspired by the idea of making a difference. It feels gratifying to think of your stuff being enjoyed again or helping someone, so the headline “preloved to beloved” is a fun visual rhyme to engage those feelings.