I recently worked on a very special logo project for Curitus International — and am really happy to show off the results!
Curitus is a consulting company that helps NGOs become more effective and more efficient in their important and challenging work. It began as a one-time trip (or so they thought) to Southern Iraq to help an NGO get its new school off the ground. This trip had a profound impact on the founders, who now offer strategic reviews, professional development, and creative support to non-profits all over the world.
My task was to make a logo for this company that captured the care, innovation, and international perspective of the team. Curitus also wanted a more modern look that reflected a reinvigorated approach to this field of consulting.
Out of a few concepts, this was the winner: a lantern resting on a stand, which carries the positive connotations of hope and progress. The style of the lamp is meant to look like a globe, referencing internationalism and travel; it’s also meant to look more like a lamp you’d see outside of Western culture. The red colour is symbolic of aid, and the lamp stand also makes a C shape which was a subtle nod to company name. This approach was meant to reassure audiences with a recognizable symbol while still looking modern.
Working with Curitus was a unique experience for me. I had a glimpse into the world of those who live to help others — and a look at the kind of warm, wise folks who ensure that those who care don’t burn out.
Learn about Curitus on their website, curitus.org.