It’s been a busy time for the Town of Devon, so I have another project to show you. The Town has been developing its parks, culture and recreation master plan, which requires a lot of community engagement. I had the opportunity to design an overall look for the plan that gets applied to all reports and communication pieces; the most recent piece was their interim report. Over the last few months, the Town surveyed residents about Devon’s rec facilities and programming. This report presents the results and was circulated in the local newspaper as well as posted on the Town’s website.
Devon wanted their master plan “brand” to have a down-to-earth, home-grown feel that welcomed residents to participate in plan development. I used the old-fashioned football “game plan” markup to further the idea of a strategy that connects the folks of Devon to arts, culture, and recreation.
Designing the report involved styling various graphs and charts to match the master plan brand, and generally making the content as friendly and graphical as possible. Fun fact: adults in Devon average more than three times the minimum amount of sports and rec activity recommended by the Canadian Society for Exercise Physiology.
If you’d like a closer look at the report, you can see it on the Town of Devon’s website here.