Mad Cat Swing is a professional team of swing dancers from Edmonton, and this summer I got to make them a logo! Mad Cat performs at festivals and events all over the city, energizing events with their captivating routines and infectious enthusiasm.
I often make logos for businesses and they take on a more corporate look; the Mad Cat logo gave me the rare opportunity to try a more illustrative approach to logo design!
My goal with this logo was to convey fun, celebration, and confidence. Stylized cats are captured mid-leap, inviting you to join the party. Red and orange colours suggest energy and passion; they’re offset by dark navy to create bold contrast that gives a dramatic flair.
People hire Mad Cat Swing mainly because they’re looking to inject fun into their event. I thought it would be most effective to convey the feelings Mad Cat’s clients are hoping to pass along to their event attendees. Secondary to the excitement element, the logo conveys confidence — ultimately, a sense of reassurance that the dance team is credible and reliable, and that clients are in good hands.
From the Mad Cat member perspective, I wanted a look that captured the joy and passion for dance shared among the performers. The logo is meant to represent a team that is dynamic and full of energy. It’s meant to be lighthearted, too: this team takes the dance seriously, but can still enjoy each other and even get a little crazy sometimes!
I used this design to make a Facebook banner for the team — check it out when you visit Mad Cat Swing’s Facebook page. Give them a like so you know when they’re performing, and keep them in mind if you have an audience that needs entertaining.
If you’d like to see a couple more logos I’ve made, check out this logo design page. As I mentioned a couple posts back, I did an update to my online portfolio and there’s some new stuff to see.