The U of A’s Injury Prevention Centre (IPC) wanted to present their bullet list of highlights in an interesting way, and have the piece work as a friendly intro to the organization. It was intended for the website, but they also wanted a convenient print format.
Using a sketch, I pitched a way of organizing the content so it could fit on one double-sided sheet — super easy to print off if they wanted. I sometimes show rough sketches beforehand; for complicated layouts, this lets the client and I agree on an overall plan before I spend hours building the polished version.