Logo Design · Print Design ·
I teamed with Curitus International to make a logo for the The Salvation Army, which runs the Time to be Holy youth event. This design is meant to remind you of pilot wings or an army division patch, but in a more modern style.
The idea was to play off the army theme and create the feel of being part of a unit or sharing a mission. A rough patina helps bring the logo down to earth; I was aiming for a vintage t-shirt look. Maybe we can convince them to make a sweet lapel pin! For now we made a promo poster and a PowerPoint template, and they even had some messenger bags made.
The Salvation Army has a long history of music and marching bands, and continues to provide music training to young people. Our job was to make a logo for their day camp, Micro Music Camp.
As S.A.’s music camps are rooted in brass bands, the overall design is meant mimic a band uniform: bold contrast and crisp lines. I used a horn because it’s an attention-getting instrument; it signals/precedes an important happening, which fits the history of S.A. parading towns and drawing crowds. Navy and gold helps to suggest instruments and uniform colours, but muted to create a more modern palette.
We also made a poster; a fun little Easter egg was including a silhouette of a S.A. headquarters, which is a distinctive building.
