Another fun collaboration with Curitus.org: a music camp logo for Salvation Army!
The Salvation Army has a long history of music and marching bands, and continues to provide music training to young people. Our job was to make a logo for their day camp, Micro Music Camp.
As S.A.’s music camps are rooted in brass bands, the overall design is meant mimic a band uniform: bold contrast and crisp lines. I used a horn because it’s an attention-getting instrument; it signals/precedes an important happening, which fits the history of S.A. parading towns and drawing crowds. Navy and gold helps to suggest instruments and uniform colours, but muted to create a more modern palette.
We also made a poster; a fun little Easter egg was including a silhouette of a S.A. headquarters, which is a distinctive building.
Visit Curitus.org to see the amazing work they do with partners all over the world!