Production’s Loft is an Alberta-based film company that compelling stories about the people and cultures in our region. One of my favourite projects was making branding their documentary, The Secret Life of Pianos. This film is a gorgeous, emotional, and quirky look into the world of piano tuners.
With the logo, I went for a balance between elegance and quirk; this was important because the film highlights the eccentricities of a very niche industry. The result is genteel but not perfectly polished. I fell in love with production stills that showed the inner workings of a piano – and felt they hit the perfect note of mystery for box art and a poster.
In addition to branding, I assisted with making supers, credits, and other graphics that appear throughout the film.