Logo Design • Rebrand • Marketing Materials
Sugar Swing Ballroom is an Edmonton-based dance studio and event venue. When the business turned 12 years old, Sugar swing wanted a total rebrand. To start things off, I created a new logo and overall aesthetic we could apply to all marketing media. The client wanted the new look to more accurately reflect the ballroom’s high regard for the swing dance era (1920’s-40’s), vernacular jazz, and live entertainment. The main inspiration was Harlem’s Savoy Ballroom — a classy venue that was also lively and welcoming. The new logo was followed by a host of updated marketing materials. I designed new mailout postcards, bi-fold business cards, posters, stationary, enamel pins, web banners, and a suite of Facebook and Instagram ads.
