My process is about making sure you know what to expect throughout the project, and what you’ll get at the end. After you’ve had your free consultation with me, here’s how an Aviatrix project plays out:
1. Quote – The first step is to get you a quote. During your free consultation, I’ll learn about what you’d like to achieve with your project and gather the details needed to give you an estimate and a proposed schedule.
2. Creative Brief – While the quote outlines what work needs to be done, a creative brief is a short document that describes what the design should achieve. For example, it’ll cover who your target audience is, or what the design should inspire them to do. I’ll get it started, you fill in the blanks, and the resulting creative brief will be our guiding star for an effective design.
3. Mockup and/or Concept Sketch – At this stage I’ll take the information in the creative brief and use it to make a concept for your design. Some projects lend themselves better to digital mockups, and in those cases you’ll receive some digital artwork to look at. However, some ideas are better proposed via hand-drawn sketch and your project may take a turn for the old school. You might receive some pencil drawings, as seen in this blog post.
I don’t often do a pencil sketch, but now and then it’s preferable because it’s so efficient. If the project is time-consuming, or you’re not 100% sure what you want, or I’m proposing a more out-of-the-box idea, sketches help determine what you like very early in the process. Then you can relax knowing your design is headed in the right direction.
4. Design Build – If I supplied you with a digital mockup in the first place, this might already be done. In the case of an approved concept sketch, this point is where I’ll build the polished, digital version of it.
5. Final Revisions – Upon viewing your finished design, you would make any adjustments at this stage. Because of our diligent work at the beginning of the process, changes are usually minor.
6. Delivery – The work is signed off, we settle up, and your design is put to work making you look good.