Logo Design · Graphic Design · Film & TV Titles ·
Productions Loft is an Edmonton-based production company. I recently helped them with two very beautiful projects.
One project was involved a logo, box art, and supporting graphics for a documentary called The Secret Life of Pianos. This film is a gorgeous, emotional, and quirky look into the world of Edmonton’s piano tuners. With the logo, I went for a balance between elegance and quirk; this was important because the film highlights the eccentricities of a very niche industry. The result is genteel but not perfectly polished. I was absolutely spoiled for this one: producers Marie-France and Steve provided me with stunning interior shots of pianos to work with. If you’ve never seen the inside of a piano, it’s mesmerizing.
Another project was How to be French en Alberta. How to be French is a series that highlights Francophone Albertans and their stories from growing up French in the West. The film is currently in production, and once again, my role was to make a title logo:
Marie and Steve wanted a modern-looking logo that they could use to market the series while it was in production. It needed to be minimal enough to overlay on various photo and footage backgrounds.
How to Be French is about connection and communities/cultures intertwining. I reflected that in the logo by having the words overlap (bit of a pun with “en” being inside of the other words). The tight layout is also meant to convey a sense of intimacy, as the series is showcasing real individuals and revealing a bit of their day-to-day lives.
A little fleur-de-lis inside a wild rose adds some interesting contrast to all the straight lines and letters. We figured it could also be used on its own here and there as a signature icon. Another little visual pun: the fleur is inside the wild rose, ie, French in Alberta.