My latest logo project was a really fun and collaborative one! I worked with The Shoelace Lab, a company that sells high-end shoelaces (ribbons, velvet, leather, glow in the dark…). The owner, Ira, has a science background and wanted a retro-science logo to capture the idea of fashion experimentation and discovery.
One of the designs that inspired him was this piece by illustrator Peter Behrens. So I wanted to incorporate a stippling effect into the logo somehow.
Ira told me his field was molecular biology — so that inspired me to make an atom-inspired design. The resulting logo is a play on the atomic symbol, made out of laces with the knot acting as the nucleus. We opted for a halftone starburst pattern to complement the atom shape and retro theme.
Go have a look at what the lab is cooking up!